The entire information age? Was George Orwell right about 1984?” At that moment a screen

came down from the ceiling and showed a preview of an upcoming sixty-second television ad for

the Macintosh. In a few months it was destined to make advertising history, but in the meantime

it served its purpose of rallying Apple’s demoralized sales force. Jobs had always been able to draw

energy by imagining himself as a rebel pitted against the forces of darkness. Now he was

able to energize his troops with the same vision.

 

Jobs was at the Grand Hyatt in Manhattan, preparing for the press previews, so a Sunday morning

conference call was scheduled. The software manager calmly explained the situation to Jobs, while

Hertzfeld and the others huddled around the speakerphone holding their breath. All they needed

was an extra two weeks. The initial shipments to the dealers could have a version of the software

labeled “demo,” and these could be replaced as soon as the new code was finished at the end of

the month. There was a pause. Jobs did not get angry; instead he spoke in cold, somber tones. He

told them they were really great. So great, in fact, that he knew they could get this done. “There’s

no way we’re slipping!” he declared. There was a collective gasp in the Bandley building work space.

“You guys have been working on this stuff for months now, another couple weeks isn’t going to make

that much of a difference. You may as well get it over with. I’m going to ship the code a week from

Monday, with your names on it.”

“Well, we’ve got to finish it,” Steve Capps said. And so they did. Once again, Jobs’s reality distortion

field pushed them to do what they had thought impossible. On Friday Randy Wigginton brought in a

huge bag of chocolate-covered espresso beans for the final three all-nighters. When Jobs arrived at

work at 8:30 a.m. that Monday, he found Hertzfeld sprawled nearly comatose on the couch. They talked

for a few minutes about a remaining tiny glitch, and Jobs decreed that it wasn’t a problem. Hertzfeld

dragged himself to his blue Volkswagen Rabbit (license plate: MACWIZ) and drove home to bed.

A short while later Apple’s Fremont factory began to roll out boxes emblazoned with the colorful line

 

drawings of the Macintosh.

Real artists ship, Jobs had

declared, and now the

Macintosh team had.

sh419hh.com